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You can't fix what you can't see.

Monitoring should give clarity, not more confusion.

Most SMBs either get flooded with irrelevant alerts or miss the critical ones entirely. Dashboards are hard to trust. Logs are hard to sift. When an incident hits, you're either buried in data or completely in the dark. Monitoring tools are everywhere, but useful visibility is still rare.

Why Monitoring Falls Short

Monitoring should give clarity, not more confusion.

Too many alerts

Endless noise hides the real problems and burns out the team.
Constant alert noise buries real issues and burns out your team. We tune your monitoring to cut the clutter, highlight what matters, and keep engineers focused.

Lack of coverage

Missing metrics or logs mean key systems go unmonitored.
When metrics or logs are missing, critical systems go unmonitored and issues slip by unnoticed. We close the gaps to ensure complete visibility across your stack.

Disconnected tools

Logs, metrics, and tracing live in separate silos with no context.
When logs, metrics, and traces live in separate silos, context is lost and troubleshooting slows down. We integrate your observability stack to give you a unified, end-to-end view.

Slow incident response

Without clarity, every outage takes longer to diagnose and resolve.
When visibility is poor and ownership unclear, every outage drags on. We streamline incident response with better tooling, clear roles, and faster root cause detection.

Our Take

Monitoring isn't just a tool, it's your eyes in production. We help you reduce noise, increase signal, and stitch your data together in ways that make sense. Whether you're using Datadog, Prometheus, or cloud-native tools, we help you actually see what's going on.

Frequently Asked Questions

Why is cloud monitoring so noisy?

Too many thresholds, poor filtering, and lack of tuning lead to constant, low-value alerts.

How do I know if I have the right coverage?

Start with your critical paths, customer-facing services, and key infrastructure. Then fill in the gaps.

What’s the difference between logs, metrics, and traces?

Metrics show trends, logs show events, and traces show flow. Together they give a full picture.

Can we simplify our monitoring stack?

Consolidate where possible, but make sure you're not losing context or depth in the process.

What makes a good alert?

It should be actionable, urgent, and tied to real user or system impact.

Should we use open source or paid tools?

Open source gives flexibility but takes more effort. Paid platforms can be faster to value.

How often should we review alerting rules?

Alert rules should evolve with your stack. Regular tuning prevents alert fatigue.

How can I monitor across AWS and Azure?

Multi-cloud visibility requires stitching data together in one view. Tools like Datadog help bridge the gap.

What’s the best way to speed up incident response?

Clear alerting, pre-built runbooks, and integrated logs and metrics make diagnosis faster.

What makes Critical Cloud different?

Critical Cloud helps SMBs build observability that works, not just monitoring dashboards that look nice. We streamline alerting, improve context, and integrate your stack to give real-time visibility across environments.

From Alert Fatigue to Actual Insight

See how small teams can reduce monitoring noise, catch real issues faster, and stay in control across complex cloud environments.

7 Benefits of Proactive Cloud Monitoring

Proactive cloud monitoring keeps your systems running, cuts costs, and boosts security. 

For UK small businesses, it ensures uptime, supports growth, and helps meet strict compliance standards. Here's a quick breakdown of the benefits.

Learn more

How to Implement AI-Powered Cloud Monitoring

AI-powered cloud monitoring helps you detect and fix problems in your cloud systems before they cause issues.

It uses machine learning to analyse data, predict issues, and automate tasks, saving time and reducing costs.

Learn more

How Multi-Cloud Monitoring Supports Compliance

Managing compliance across multiple cloud platforms is challenging, but multi-cloud monitoring tools can make it easier. 

Here's how they help UK SMBs meet strict regulatory standards like GDPR.

Learn more