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Unpredictable bills. Invisible waste.

Cloud costs are rising, but visibility isn’t.

For many small and mid-sized teams, cloud costs climb faster than revenue. Without visibility, ownership, or optimisation, overspending becomes the default. You’re not alone. And yes, it’s fixable.

Why Cloud Costs Rise

No cost visibility

Without clear tagging or dashboards, spikes often go unnoticed until it's too late.
Without proper tagging or dashboards in place, cost spikes can go undetected until they’ve already impacted your budget. We give you real-time visibility, so you can spot issues early, take action fast, and stay in control.

Over-provisioned resources

Idle instances, oversized machines, and unused storage quietly drain budget.
Idle compute, oversized instances, and forgotten storage often fly under the radar, wasting money every day. We identify and right-size these resources to keep your cloud lean, efficient, and cost-effective.

Lack of controls

Few SMBs have built-in budgets, usage alerts, or cost accountability in place.
Most SMBs operate without guardrails. No budgets, no usage alerts, and no clear ownership of spend. We help you put the right controls in place to prevent overruns and drive accountability across your teams.

4

Rapid cloud sprawl

Projects grow, regions expand, and cleanup rarely keeps pace.
As projects multiply and regions expand, environments quickly become messy and expensive. We help you regain control with structured cleanup, standardisation, and smarter cloud governance.

Our Take

You shouldn’t need a full-time FinOps team to keep costs under control. We help you cut through the noise with clean visibility, smart automation, and simple controls that match your workflow. No overkill, no lock-in. Just cloud spend that makes sense.

Frequently Asked Questions

Why is my cloud bill unpredictable?

Cloud platforms charge by usage, not fixed plans. Without clear tracking or alerts, minor changes can cause major billing spikes, especially with autoscaling or forgotten resources.

Where does most waste happen?

The biggest culprits are unused compute, unattached storage, and legacy services left running. These often fly under the radar until the invoice arrives.

Can small teams do cost control well?

Even without a full FinOps team, small orgs can reduce waste by tagging resources, setting budgets, and monitoring spend with native cloud tools.

How can I track what's driving cloud spend?

Use cost allocation tags by team, environment, or service. Combine this with tools like AWS Cost Explorer or Azure Cost Management to spot trends and anomalies.

Are there tools that help reduce cloud costs?

AWS, Azure, and GCP offer built-in cost tools. Third-party platforms go further, adding automation, forecasting, and anomaly detection to optimize spend.

How often should I review costs?

Regular cost reviews help prevent surprises. Set alerts and use dashboards to stay informed without manually checking every service.

What’s the difference between cost optimisation and cost cutting?

Cost optimisation improves resource efficiency without sacrificing performance. Cost cutting often removes features or reduces scale. Start with optimisation.

Is multi-cloud more expensive?

Multi-cloud adds complexity. Without tight controls, you risk duplicated services, fragmented billing, and higher operational overhead.

Does automation help control costs?

Automation like autoscaling, shutoff schedules, and lifecycle policies can significantly reduce waste. The key is configuring them properly and reviewing usage regularly.

What makes Critical Cloud different?

Critical Cloud was built for tech-led companies who need expert cloud support without vendor lock-in, outdated tooling, or ticketing delays. We combine AI-powered automation with real engineers to deliver fast, transparent, and flexible support across AWS, Azure, and hybrid environments.

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