24/7 proactive cloud support for growing Tech-Led SMBs.

Critical Support

Enhance cloud performance with expert-led support, powered by intelligent automation. Critical Support delivers real-time monitoring, proactive incident response, and continuous optimisation, helping your team stay in control while we handle the complexity.
Critical Support 24/7 proactive cloud management
Your Cloud. Your Rules. Our Expertise.

Shift from reactive firefighting to proactive cloud optimisation.

Critical Support provides proactive, 24/7 cloud support for small and medium tech-led businesses.

It’s powered by Critical Cloud’s Augmented Intelligence Model (AIM), which blends AI-driven insights with expert engineering to enhance reliability, security, and performance.

Unlike traditional MSPs, Critical Support empowers your team without taking over your cloud environment. Instead, it gives your team full control over your cloud while providing expert support when and where you need it.

With Critical Support, you’ll experience fewer outages, faster recovery times, and improved cloud efficiency, not just through incident response, but through proactive improvement engineering. Unlike Critical Response, which focuses on incident management, Critical Support helps businesses enhance reliability, security, performance, and cost efficiency over time.

Critical Support protects your brand reputation and enhances customer experience
Why Critical Support matters.

Ensure seamless customer experiences with proactive cloud support.

We combine real-time AI insights with expert intelligent cloud management and 24/7 intervention - to prevent issues before they happen.

In today’s fast-paced digital world, downtime isn’t just disruptive. It’s costly. 

Unplanned downtime, performance bottlenecks, and security vulnerabilities can disrupt customer interactions and impact revenue. Critical Support actively monitors, optimises, and strengthens your cloud environment to prevent disruptions before they affect end users.

Our AI-driven insights detect early warning signs of service degradation, while our expert engineers implement preemptive optimisations to maintain high availability and performance. Whether it's reducing latency, scaling resources intelligently, or automating security enforcement, we ensure your cloud infrastructure consistently delivers fast, reliable, and secure digital experiences for your customers, day or night.

Our Augmented Intelligence Model (AIM) provides predictive insights and automated workflows, but it’s our SREs who apply context, adapt strategies, and make decisions when it matters most. Acting as a co-pilot to our engineers, AIM enables faster incident resolution, proactive issue detection, and intelligent automation with expert oversight. It drives efficiency, cost savings, and resilience, reflecting our mission: “Human Expertise. AI Power.”

AI-driven insights, human-led action.

Key Features of Proactive, 24/7 Cloud Support.

At the heart of Critical Support is our expert engineering team, supported by advanced automation and intelligent insights, an approach we've named  Augmented Intelligence Model (AIM).

This combination helps us detect issues faster, respond more effectively, and proactively optimise your cloud platform, without replacing the expertise you already have.

AIM ensures that your cloud infrastructure benefits from both the speed and scalability of AI, alongside the critical thinking, adaptability, and strategic insight that only experienced professionals can provide.

24/7 Incident Response

Immediate, around-the-clock support to detect, diagnose, and resolve critical issues quickly, minimising downtime and ensuring your cloud environment remains stable and secure.

Improvement Engineering

Continuously optimising your cloud environment through data-driven insights, addressing potential risks, and enhancing performance across reliability, security, cost, automation, governance, and sustainability.

Operational Health Scoring

A data-driven approach that assesses and scores the health of your cloud environment, identifying performance gaps, security risks, and areas for improvement to maintain optimal operations.

Compliance & Risk Management

Proactively manages compliance requirements and mitigates risks through continuous monitoring, policy enforcement, and audit-ready reporting for regulatory standards.

Critical support operating model

AI and humans working together for cloud excellence

Optimising performance with the perfect balance of automation and expertise.

1

Identify & Benchmark

We evaluate your cloud environment using Operational Health Scoring to pinpoint inefficiencies, risks, and areas for optimisation.

2

Improve & Strengthen

Proactive Improvement Engineering enhances reliability, security, cost, performance, automation, and governance to drive operational excellence.

3

Streamline & Prevent

We implement AI-driven automation and intelligent workflows to reduce manual effort, prevent issues, and increase efficiency.

4

Monitor & Evolve

Ongoing monitoring, compliance management, and continuous improvements ensure long-term resilience, security, and cost-effectiveness.

Unlock the full potential of your cloud

Why choose Critical Support?

Minimise downtime, optimise costs, and improve reliability with expert-led cloud support.

With Critical Support, your business gains more than just cloud management, it gains a strategic advantage. Critical Support doesn’t just improve processes; it transforms outcomes. By combining AI-driven insights with expert-led action, we help businesses like yours achieve measurable improvements in performance, reliability, and cost-efficiency. 

40%

Faster incident mitigation

Accelerate issue detection and resolution with real-time cloud monitoring and AIOps-driven insights, reducing customer impact.

60%

More engineering time 

Reduce operational firefighting with proactive engineering, giving your team more time to focus on innovation.

25%

Reduction in cloud spend

Reduce cloud waste with AI-powered cost optimisation, ensuring resources are right-sized and efficiently managed.

Flexible plans to meet your needs

Choose the right level of Critical Support

From essential coverage to enterprise-grade solutions, all powered by AIM and expert engineering.

  • Basic
  • £3,999
  • £5,200
  • Essential support for less complex platforms, including incident management and proactive engineering.

  • FEATURES:
  • 24/7 incident response with 30-min human SLA.
  • 2-hour recovery time for SEV-1/2.
  • 6 hours/month incident management.
  • Proactive engineering: 8 hours/month.
  • Supports low-complexity apps.
  • Per month, billed monthly
  • Standard
  • £5,999
  • £7,800
  • Proactive support for multi-app platforms, ensuring business-critical applications perform at scale.

  • FEATURES:
  • 24/7 incident response with 30-min human SLA.
  • 90-min recovery time for SEV-1/2.
  • 12 hours/month incident management.
  • Proactive engineering: 16 hours/month.
  • Supports medium complexity apps.
  • Per month, billed monthly
  • Premium
  • £8,999
  • £11,700
  • Comprehensive cover for large or multi-cloud platforms, needing more intensive support.

  • FEATURES:
  • 24/7 incident response with 15-min human SLA.
  • 60-min recovery time for SEV-1/2.
  • 18 hours/month incident management.
  • Proactive engineering: 20 hours/month.
  • Supports high-complexity apps.
  • Per month, billed monthly
Ready to take control of your cloud?

Explore our cloud support services

Critical Response

Reactive incident management featuring rapid detection and response, intelligent triage and swift recovery to help your team stay in control.

Critical Support

24/7 incident response plus proactive improvement engineering, operational health scoring and compliance & risk management.

Critical Care

Fractional SRE & DevOps teams for tech-led SMBs provides scalable expertise without full-time headcount, keeping you in control.

Elevate your cloud operations with proactive, 24/7 support.

Ready to move from reactive firefighting to proactive cloud optimisation?

Experience cloud support that’s faster, smarter, and more reliable. Powered by expert insights and automation, your team stay in control every step of the way.

Our team is here to guide you through every step of your cloud journey. whether you’re looking for immediate support, long-term optimisation, or migration solutions, we’re ready to create a tailored plan for your needs.