Digital agencies live and die by performance, reliability, and scale. Choosing the right cloud host is critical — not just to launch fast websites, but to keep them running smoothly as your agency grows.
This rapid-fire FAQ breaks down the most common questions digital agencies ask when choosing cloud hosting. Whether you’re managing 5 client sites or 50, this will help you choose smart and scale right.
What is digital hosting?
Digital hosting means putting websites, apps, or digital content on internet-connected servers. It’s how your work goes live and stays online.
Think of it as renting a “home” for your site, where all its files live and get served to users 24/7.
What is agency hosting?
Agency hosting is built for teams managing multiple client sites.
Instead of juggling 20 logins or servers, you get:
- One dashboard
- One billing system
- Easy team access
- Built-in staging, backups, SSL, and sometimes white-labeling
Popular options: Cloudways, GridPane, WP Engine, and even Render for apps.
How do digital agencies get clients?
Mainly:
- Referrals — word of mouth is gold
- SEO + content — ranking for niche terms
- LinkedIn + networking — great for B2B
- Partnerships — with devs, marketers, or platforms
Nail your client results, and leads follow.
What are the 4 types of hosting?
- Shared Hosting – Cheap, simple, but limited.
- VPS Hosting – More control and power.
- Dedicated Hosting – Full server to yourself.
- Cloud Hosting – Flexible, scalable, and best for agencies.
Most modern agencies use cloud hosting or PaaS (Platform-as-a-Service).
What is hosting in digital marketing?
It’s the backbone of your campaigns. If your site is slow, down, or unsecured, your marketing fails.
Marketers need:
- 99.9% uptime
- Fast load speeds (for SEO + UX)
- Scalability during traffic spikes
Hosting impacts every click, ad, and conversion.
Best cloud hosts for agencies?
From Critical Cloud’s trusted list, focus on:
- Cloudflare (for performance/security)
- Vercel or Netlify (for Jamstack sites)
- Render or Fly.io (for modern apps)
- DigitalOcean or Hetzner (for raw power)
- Cloudways (for managed simplicity)
Choose based on your stack and in-house skills.
What happens when you outgrow Heroku?
You’ll hit limits like:
- Fixed dyno sizes
- No native autoscaling
- Limited custom setup
- High cost at scale
Next step? Switch to Render, Fly.io, or self-manage with Docker/Kubernetes on AWS or DigitalOcean.
What happens when you outgrow DigitalOcean?
You may need:
- More advanced cloud features (e.g. AI, IAM, big data)
- Enterprise compliance (e.g. finance/healthcare)
- Better support or networking
Options:
- Migrate to AWS, Azure, or Google Cloud
- Use a wrapper like Cloudways to simplify
- Consider high-performance hosts like Hetzner
What happens when you outgrow Cloudways?
You might face:
- High costs (Cloudways adds ~2x markup)
- Lack of deep control (no root access, limited configs)
- Graduation path:
- Move to managing your own servers (e.g. with RunCloud, GridPane, or Ansible)
- Hire a DevOps engineer
- Or switch to raw AWS/DO/Vultr for better margins
What’s the easiest hosting for agencies?
- Cloudways (managed, scalable, no sysadmin needed)
- Render (easy PaaS for apps)
- Vercel/Netlify (for frontend-focused projects)
These are great for agencies who want zero infrastructure headaches.
When should I switch from shared to cloud hosting?
Once you:
- Host more than 2–3 client sites
- Need better speed and uptime
- Want staging or backups
Cloud hosting gives you room to grow without breaking things.
What tools make hosting easier?
Look for:
- 1-click staging
- SSL automation
- Global CDN
- Auto-backups
- Team access controls
Platforms like Cloudways or Render give you these without managing servers.
Should I host for clients myself?
Yes, if:
- You want to earn monthly recurring revenue (MRR)
- You can offer 24/7 support or fast fixes
- You use an agency-friendly host
Or, outsource to a white-label partner and mark it up.
How do I move off Heroku?
- Containerize your app (Docker)
- Choose a host: Render, Fly.io, or a cloud VM on AWS or Azure
- Set up Postgres, Redis, etc. manually
- Rebuild deployment pipelines (GitHub Actions, etc.)
There are guides/tools that help mimic Heroku’s workflow elsewhere.
Can I mix platforms?
Yes and smart agencies do:
- Use Cloudflare for global speed
- Host static frontends on Netlify
- Host APIs on Render
- Use Supabase for DB/auth
Modern stack = mix of best-in-class tools.
Which platforms are “agency-proof”?
Here are your best bets:
Platform | Best For |
---|---|
Cloudways | Easy, managed multi-site hosting |
Render | App hosting, modern PaaS |
Vercel | Static/Jamstack frontends |
Fly.io | Lightweight distributed apps |
Hetzner | Affordable performance hosting |
AWS | Ultimate scale/flexibility |
How do I avoid host lock-in?
- Own your infrastructure code (IaC/Terraform)
- Use Docker or standardized runtimes
- Keep your DBs exportable (e.g. PostgreSQL)
- Don’t rely too heavily on host-only services
Portability means freedom to grow.
Final Thoughts
Don’t wait until you're in a hosting emergency to upgrade. Start with a platform that’s:
- Scalable
- Developer-friendly
- Transparent with pricing
- Trusted by other agencies