Press release

Critical Cloud Launches AI Factory: Solving the AI Adoption Gap for SMBs

Cardiff, Wales · 24 November 2025

For immediate release

Critical Cloud today announced the launch of AI Factory, a new platform designed to help small and medium-sized businesses (SMBs) adopt artificial intelligence safely, quickly, and at scale.

The announcement comes during Wales Tech Week 2025, where Critical Cloud is spotlighting how Welsh-born innovation is shaping the future of cloud and AI operations across Europe.

AI Factory gives SMBs a fast track from AI idea to working solution, with a curated library of over 200 pre-built AI use cases and a structured journey from proof of concept to pilot to production. Built as a safe, structured “AI innovation lane”, it allows teams to experiment with AI while maintaining strong guardrails for security, cost, and operations.

“SMBs know AI can accelerate growth, but they’re rightly concerned about security, compliance, and unintended changes. AI Factory solves that. It gives teams a fast, low-risk way to test and deploy AI while ensuring every action is governed, auditable, and aligned to their cloud, cost, and compliance needs.”
— James Smith, Founder & CEO, Critical Cloud

Earlier this year, the Welsh Government published “AI Cymru: Shaping a Smarter, Fairer, More Prosperous Wales”, its first national AI strategy, setting out how Wales should harness AI to drive economic growth, improve services, build skills and ensure AI is trustworthy and fair. AI Factory is Critical Cloud’s practical contribution to that vision — built in Wales, designed for SMBs everywhere, and powered exclusively by Microsoft Azure.

AI Factory packages Critical Cloud’s experience in Azure, observability and reliability engineering into a single platform that SMBs can adopt quickly. By combining a library of proven AI use cases with human-in-the-loop controls, governance, and operational support, it offers a predictable way for organisations — from Welsh scale-ups to EMEA-wide SaaS companies — to move from first experiment to full production.

AI Factory lets SMBs choose from 200+ pre-built Azure-based AI use cases, which Critical Cloud then customises to their data, workflows, and objectives. It’s a fast, safe way to go from first idea to production-ready AI with full governance and oversight.

AI Factory logo placeholder

Helping SMBs adopt AI with confidence

SMBs across FinTech, HealthTech, EdTech, and SaaS face increasing pressure to innovate with AI while maintaining security, reliability, and compliance. Many lack the internal resources to experiment safely.

  • 200+ pre-built AI use cases ready for testing and rapid deployment.
  • Human-in-the-loop oversight to prevent unsafe or high-risk AI actions.
  • Full audit trails, drift detection, and compliance checks for ISO, NIST, and Cyber Essentials.
  • Integration with Datadog for real-time observability and operational guardrails.
  • A fast path to value through short, high-impact POCs that require minimal setup.

Early pilots show strong demand, with SMBs reporting faster decision-making, improved automation, and increased productivity without compromising reliability or governance.

SMBs seeking a safe and structured approach to AI adoption can apply to join Critical Cloud’s Early AI Adoption Pilot Programme. criticalcloud.ai/ai-factory-launch.

A strategic entry point for SMB modernisation

AI Factory also strengthens Critical Cloud’s broader platform strategy by acting as a natural entry point into the company’s full suite of services, including Datadog monitoring, cloud infrastructure management, and Critical Support managed services.

“With AI Factory, we start the customer conversation at the highest level of value. It’s a proven way for tech-led SMBs to validate AI on Azure and then move from POC to pilot, pilot to production, and production into full cloud oversight with Critical Cloud. It’s the most scalable go-to-market motion we’ve ever had.”
— Chris Webb, Chief Revenue Officer, Critical Cloud

By anchoring AI workloads on Azure and wrapping them in modern SRE practices, AI Factory ensures that successful AI experiments don’t get stuck in pilot mode. Instead, they become fully supported, production-ready services with reliability, security and cost management built in.

Supporting Wales’s national AI vision

Through its first national AI strategy, the Welsh Government has set out a framework built on four pillars: Economic Growth, Educating Wales, Equitable Delivery, and Excellence & Trust. It highlights Wales as a testbed for AI innovation, underpinned by investments in AI Growth Zones, data centre infrastructure and a values-led, risk-based approach to regulation.

  • Driving Economic Growth — helping Welsh and UK SMBs rapidly deploy AI that improves productivity, reduces operational friction and unlocks new digital services.
  • Educating and Upskilling Teams — giving engineering and operations teams a structured way to learn how to build and run AI systems safely on Azure, alongside Critical Cloud engineers.
  • Enabling Equitable Delivery — making enterprise-grade AI governance, security and observability accessible to SMBs and scale-ups, not just large enterprises.
  • Building Excellence and Trust — embedding human oversight, transparency, auditability and responsible use into every AI deployment, aligned to risk-based regulation.

From its base in Cardiff, Critical Cloud is doubling down on its strategy to scale into new markets, beginning with Ireland, then the Netherlands, and later Canada.

“AI Factory showcases the ambition of the Welsh tech ecosystem. It embodies our principles: customer autonomy, transparency, simplicity, and delivering leverage through automation. This launch marks a major milestone for Critical Cloud and for Welsh technology on the global stage.”
— Andrew Phillips, Chief Operating Officer, Critical Cloud

About

About Critical Cloud
Critical Cloud is an award-winning, Datadog-powered cloud managed service provider specialising in AWS and Azure for tech-led businesses. We deliver 24×7 cloud operations with Datadog at the core of observability, backed by ISO 27001 and Cyber Essentials Plus.
About Wales Tech Week
Wales Tech Week is Wales’ largest international tech summit, held 24–26 November 2025 at ICC Wales in Newport. The event brings together global technology leaders, founders, investors and innovators to showcase Welsh technology and its ecosystem. walestechweek.com
Media contact
Critical Cloud
Email: hello@criticalcloud.ai
Phone: +44 (0)204 538 1116
Address: One Central Square, Central Square, Cardiff, CF10 1FS
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